Denim Day 2022

April 27, 2022
All day!

April 27, 2022 marks the 24th celebration of Denim Day in the US. Denim Day is the annual sexual assault awareness event that works to start conversations about the destructive attitudes surrounding sexual assault, such as victim blaming.

We wear denim because there is no excuse and never an invitation to harass, abuse, assault, or rape. UCSF wears denim Wednesday, April 28, 2021.

The Denim Day campaign began in 1999 as part of an international protest of an Italian Supreme Court decision to overturn a rape conviction because the victim was wearing jeans. The Italian Supreme Court dismissed charges against a 45-year old rape suspect because his 18-year-old victim was wearing jeans at the time of the attack. The Head Judge argued, "Because the victim wore very, very tight jeans, she had to help him remove them... and by removing the jeans... it was no longer rape but consensual sex." The judgment sparked a worldwide outcry from those who understand coercion, threats and violence go along with the act of rape. Each year we host Denim Day to honor this survivor and all survivors who have experienced victim blaming. Denim Day is a symbol of protest against misconceptions that surround sexual assault.

Share the Flyer & Poster! Get more info on the UCSF Calendar.

Participating in Denim Day provides a wonderful opportunity for the UCSF community to show solidarity with survivors of abuse around the country and to encourage open discussion about how we can work in our personal and professional lives to reduce violence in our communities.

How to Participate

  • Wear denim on Denim Day, Wednesday, April 27, 2022
  • Promote UCSF Denim Day 2021 by downloading and using our virtual background on Zoom.
  • Even if you can't wear denim, you can join us by wearing the Denim Day button.
  • Buttons at Mission Center in Mission BAY, MCB on Folsom, or Multicultural Resource Center on Parnassus
  • Talk about the court case and other harmful myths that exist about sexual assault.
  • Take a selfie and share on social media #UCSFWearsDenim, #UCSFDenimDay

UCSF Buchanan Dental Center team members
participate in Denim Day 2019

We salute all of you willing to join us in cultivating a safer community for all people. If you have questions, contact CARE at [email protected]

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